BRAND NAME: PNIAZO
ABOUT:
PNIAZO IS BASICALLY A STARTUP FOR HELPING OUT THE STUDENTS WHO ARE GENUINELY INCLINED TO MUSIC AND STUFF. IT WILL HELP THEM TO LEARN MUSIC EFFECTIVELY AND PRECISELY BY SIMPLIFYING THE COMPLICATIONS IN THE MUSIC THEORY. THIS WORK IS ALSO TO MAKE THE BETTER QUALITY MUSICAL INSTRUMENTS RANGING FROM GUITAR TO SAXOPHONE, VIOLIN TO EDM VERSIONS AND A USER FRIENDLY MUSICAL SOFTWARE.
MARKET DEMANDS:
MUSIC INDUSTRY IS ONE OF THE NEWLY EVOLVING INDUSTRY THAT HAS UNDER GONE LOTS AND LOTS F CHANGES IN THE PAST FEW YEARS .
ORGANIZATIONS LIKE MUSIC FOR RELIEF, GRAMMY FOUNDATION ARE THE VERY NEW ORGANISATIONS THAT WORK FOR THE WELL BEING OF THE PEOLE.
MANY A PEOPLE ADOPT FOR THE HOME STUDIO THAT REQUIRES INSTRUMENTS LIKE THE SYNTHESISERS, GUITARS AND THE SETUPS TO CONNECT THE INSTRUMENTS TO THE DIGITAL INTERFACE THROUGH MIDI CABLE. IT REQUIRES A HUGE INITIAL INVESTMENT TO BUY SEVERAL INSTRUMENTS FOR THAT. SO THE AIM OF PNIAZO IS TO MINIMISE THE INITIAL COST OF SETUP AND IT CAN BE AFFORDED EASILY BY THE MUSIC LOVERS. MOREOVER IT WILL ENCOURAGE PEOPLE TO FOLLOW THIS BEAUTIFUL WORLD OF MUSIC.
RELEVENT PRODUTCS IN MARKET:
THERE ARE SEVERAL COMPANIES LIKE HOBNER, GIBSON, CASIO ,YAMAHA , etc. THAT MAKE GOOD QUALITY INSTRUMENTS BUT NONE PROVIDE THE OPPURTUNITY TO MAKE A HOME STUDIO FOR THE MUSICIANS TO MAKE MUSIC AT A LOW COST .
A GOOD QUALITY ELECTRIC GUITARS ,PIANO,PERFORMANCE GRID CONTROLLERS AND BEAT MAKERS RANGES FROM:-
1-GIBSON ELECTRIC GUITARS- Rs40,000 to Rs50,000
2-YAMAHA PIANO-Rs10,000 to Rs20,000
3-NATIVE INSTRUMENTS(N.I.)-Rs 40,000
TARGET CUSTOMERS:
MUSIC DOSEN’T SEE AGE GROUP OR THE REGION CONCERNED OUR PRODUCTS WILL BE OPEN TO ONE AND ALL IN THE WORLD.BE IT A YPUNG 9 YEARS OLD BOY OR A MATURED MUSICIAN IT WILL BE FOR ALL
A 9 YEARS OLD BOY NAMED “ARON HODEK” IS A PERFECT EXAMPLE FOR IT AS HE PLAYS A BASS GUITAR AND IS A BEAT MAKE ALSO HAS A VERIFIED ACCOUNT ON INSTAGRAM BELOW IS THE PROOF OF IT. SO IN MY OPINION OUR BRAND PRODUCTS ARE OPEN FOR ALL.
REQUIRED KNOWLEDGE AND EXPERTISE:
A BASIC LEARNER WHO WANTS TO LEARN MUSIC BY HIMSELF/HERSELF SHOULD HAVE ‘0’(zero) KNOWLEDGE ABOUT IT BECAUSE PNIAZO WILL PROVIDE A COMPLETE LIST OF VIDEO LECTURES TEACHING MUSIC AND ALL THE MINUTE DETAILS FOR IT SO THE CUSTOMERS WILL FEEL A SENSE OF LEARNING MUSIC A FUN PROCESS MEANWHILE DELIBRATELY UNDERSTANDING IT’S STUFF.
THE ONLY THING REQUIRED BY THE PERSON IS TO HAVE SOME GOOD QUALITY COMPUTERS THAT MIGHT SUPPORT OUR MUSIC SOFTWARE AND THE INTERFACES
PROBLEMS FACED BY PEOPLE:
MANY PEOPLE COMPLAIN TO THE SOFTWARE DEVELOPERS THAT THE MUSIC THEY PLAY HAS VARIOUS SHORT COMINGS LIKE IT’S NOT BEEN MIXED PROPERLY SOME INSTRUMENTS DO NOT SOUND GOOD WHEN PLACED TOGETHER THEY JUST OVERRIDE OTHER INSTRUMENTS THE SIMPLE SOLUTION IS THE PANNING BUT SHOULD BE DONE IN A RIGHT WAY AND IT REQUIRES A GOOD KNOWLEDGE OF SOUND ENGINEERING. AGOOD APPROACH IS TO HIRE AN ENGINEER BUT THAT COSTS HIGHER THAN USUAL . SO IT’S NOT A GOOD ALTERNATIVE IF MONEY IS AN ISSUE.
SOLUTION:
MANY PEOPLE WANT TO LEARN MUSIC BUT THEY FACE DIFFICULTY IN HAVING THE ACTUAL INSTRUMENTS , mentioned above , SO OUR BRAND PNIAZO WILL BE MAKING A SET OF VIRTUAL INSTRUMENTS ONLINE AT A VERY LOW COST CONTAINING ALL THE PLUGINS, INSTRUMENTS.THE SOFTWARE WILL HELP THE PEOPLE TO MIX AND MASTER THE SONG AUTOMATICALLY SO THAT THE PERSON CAN FOCUS ON THE CREATIVITY OF THE SONG STRUCTURE AND THE ELEMNTS OF IT RATHER THAN CONSIDERING THE OTHER THINGS LIKE MIXING,PANNING OF INSTRUMENTS , etc AND ALSO STUFF LIKE THE REVERBS ,COMPRESSIONS ,LIMITERS WILL ALSO BE DONE BY OUR SOFTWARE . SO IN ALL IT’S A COMPLETE PACKAGE OF ALL THE GREAT THINGS JUST A GOOD LEARNER IS NEEDED WHO LOVES MUSIC BY HEART.
A BASIC INTERFACE LOOKS LIKE THIS:-
BELOW GIVEN PICTURE DEPICTS HOW THE BASIC ONLINE MUSICAL INTERFACE LOOKS LIKE.
ESTIMATED BUDGET:
THE BUDGET FOR OUR COMPANY IS A BIT EXPENSIVE IN RANGE OF Rs 30000k TO 50000k IN THE BEGINNING BECAUSE IT REQUIRES A HUGE RANGE OF INSTRUMENTS THAT TO BE BOUGHT AND SUPPLIED TO OUR VALUABLE CUSTOMERS ALSO THE VIRTUAL INSTRUMENTS TO BE MADE ALSO REQUIRES THE SERVER COST,THE INTERNET DOMAIN OF OUR BRAND BUT EVENTUALLY IT’LL BE VERY USER FRIENDLY AND WON’T BE THAT COSTLY.
RISK ANALYSIS:
AS SUCH THERE’S NOT A BIG RISK IN THAT AS MUSIC IS SUCH A THING TO WHICH EVERYBODY LIKES AND GET INSPIRED. BUT INITIALLY THE MAIN RISK IS TO HOW TO MAKE THE CUSTOMERS APPROACH OUR BRAND FOR THAT A GOOD AMOUNT IS TO BE INVESTED IN THE BEGINNING AND THEN TO MAKE THE PUBLISH IT IN A PROPER WAY SO IT’S A RISK IF IT DOSEN’T GET THAT SUCCESS WE EXPECT BUT WE KNOW IF WE TRIED HARD WE’LL ACHIEVE IT.
MARKETING PLAN:
AS ALREADY STATED IT’S RELATED TO A MUSIC AND STUFF , SO IT REQUIRES GOOD STRATEGIES AND MIND WORK TO EMERGE OUT SUCCESSFULLY IN THIS ERA OF STIFF COMPETITION . ALSO IN THIS PANDEMIC OF COVID-19 MANY INDUSTRIES JUST WENT DOWN SO INDEED THE IDEA OF MAKING OUT USER FRIENDLY VIRTUAL INSTRUMENTS WILL HELP THE MUSIC LOVERS A LOT. AS A POINT OF MARKETING THE PRODUCTS IN MY POINT OF VIEW THE ORGANIZING VARIOUS CAMPAIGNS, PUTTING UP HOARDINGS IN PUBLIC PLACES , ASKING SPONSORSHIPS , etc. WILL HELP A LOT. FURTHER MORE WE’LL HAVE A COLABORATION WITH SPOTIFY SO THE ARTISTS CAN POST THERE SONGS ON SPOTIFY FOR EVERYBODY AND IT WILL ENABLE PEOPLE FROM WORLD WIDE TO ACCESS THERE WORK.
MILESTONE AND TIMELINE:
AS TO EMERGE AS A POPULAR BRAND IT’S PRETTY MUCH NECESSARY TO CAPTURE THE HEART OF OUR COUNTRY AND SATISFY THE MUSICALLY INCLINED PEOPLE IN DELHI AND THEN COVERING WHOLE PART OF INDIA IN AND THEN THE WHOLE WORLD IN AN ORGANISED MANNER WILL BE A GREAT ACHIEVEMENT FOR ME AND ALL MY STAFF MEMBERS.
SO WE PRAY OUR DREAM COME TRUE AND PNIAZO EMERGES OUT TO BE THE BEST MUSIC SOFTWARE AND VIRTUAL INSTRUMENTS MAKING BRAND.
